IMPROVING PEOPLE’S LIVES
By 2020 Barilla will improve people’s lives by promoting consumer choices in line with the food pyramid.
QUALITY AND NUTRITION
Raise the global volume of products in line with Barilla’s Nutritional Guidelines from 70% to 90%.
85% of product volume sold.
100% of Barilla’s product volume aligned with the most up-to-date standards for quality and food safety, as confirmed by external certification bodies.
98.5% of Barilla’s product volume.
Be the first brand and product for people in relation to taste and nutritional profile.
Barilla Brand, first choice for:
Taste › index 129 vs market average 100.
Nutritional profile › index 116 vs market average 100.
© Brand Health Check, Millward Brown
Spread information on the “sì.mediterraneo” project to promote right food habits to all Barilla employees across the world.
100% Barilla People involved.
Extend the “sì.mediterraneo” project through distribution and e-commerce channels.
Dissemination projects are in progress through catering and food service channels.
Offer people scientifically relevant information on food and nutrition through brand activities.
71% of products shows consumption instructions on the pack and on the website and 34% with information for a healthy lifestyle.
REDUCING THE IMPACT ON THE PLANET
By 2020 Barilla will offer people only products at the bottom of the environmental pyramid.
Reduce CO2 emissions and water consumption in the production process by 30% per ton of finished product compared to 2010 values.
Since 2010 Barilla has reduced CO2 emissions by 23% and water consumption by 19% per ton of finished product.
100% of Barilla’s products are in the lower part of the pyramid.
94% of Barilla’s products.
Develop Sustainable Cultivation projects for all strategic supply chains.
Projects for all strategic supply chains have been defined.
100% of strategic raw materials purchased responsibly.
18% of strategic raw materials.
ENCOURAGING THE INCLUSION OF ALL
By 2020 Barilla will promote the inclusion of people through programs for access to food, educational projects and the promotion of diversity.
Increase the number of farms involved in projects that improve the competitiveness of local agriculture.
Promote the social inclusion of people in need through food donations, social projects and support in the event of emergencies.
Nearly 2,800 tons of products donated in the world.
Promote educational projects for young people on issues related to food and nutrition.
In Italy the Giocampus project has been carried on, involving 13,420 children.
95% of employees reporting having the flexibility they need to manage work and personal life.
77% of employees.
Achieve equality between women and men in leadership positions.
35% of women in leadership positions.