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2020 OBJECTIVES

What the world calls “sustainability” is for Barilla a unique way of doing business: “Good for You, Good for the Planet”. It is the only way each person in the Group works and of which is ambassador.

 

GOOD FOR YOU

IMPROVING PEOPLE’S LIVES
By 2020 Barilla will improve people’s lives by promoting consumer choices in line with the food pyramid.

QUALITY AND NUTRITION

Raise the global volume of products in line with Barilla’s Nutritional Guidelines from 70% to 90%.


85% of product volume sold.

in progress

100% of Barilla’s product volume aligned with the most up-to-date standards for quality and food safety, as confirmed by external certification bodies.


98.5% of Barilla’s product volume.

in progress

Be the first brand and product for people in relation to taste and nutritional profile.


Barilla Brand, first choice for:
Taste › index 129 vs market average 100.
Nutritional profile › index 116 vs market average 100.
© Brand Health Check, Millward Brown

in progress

INFORMATION

Spread information on the “sì.mediterraneo” project to promote right food habits to all Barilla employees across the world.


100% Barilla People involved.

obiettivo raggiunto

Extend the “sì.mediterraneo” project through distribution and e-commerce channels.


Dissemination projects are in progress through catering and food service channels.

in progress

Offer people scientifically relevant information on food and nutrition through brand activities.


71% of products shows consumption instructions on the pack and on the website and 34% with information for a healthy lifestyle.

in progress

GOOD FOR THE PLANET

REDUCING THE IMPACT ON THE PLANET
By 2020 Barilla will offer people only products at the bottom of the environmental pyramid.

ENVIRONMENT

Reduce CO2 emissions and water consumption in the production process by 30% per ton of finished product compared to 2010 values.


Since 2010 Barilla has reduced CO2 emissions by 23% and water consumption by 19% per ton of finished product.

in progress

100% of Barilla’s products are in the lower part of the pyramid.


94% of Barilla’s products.

in progress

SUPPLY CHAIN

Develop Sustainable Cultivation projects for all strategic supply chains.


Projects for all strategic supply chains have been defined.

obiettivo raggiunto

100% of strategic raw materials purchased responsibly.


18% of strategic raw materials.

in progress

GOOD FOR COMMUNITIES

ENCOURAGING THE INCLUSION OF ALL
By 2020 Barilla will promote the inclusion of people through programs for access to food, educational projects and the promotion of diversity.

SOCIAL INCLUSION

Increase the number of farms involved in projects that improve the competitiveness of local agriculture.


1,300 farms.

in progress

Promote the social inclusion of people in need through food donations, social projects and support in the event of emergencies.


Nearly 2,800 tons of products donated in the world.

in progress

EDUCATION

Promote educational projects for young people on issues related to food and nutrition.


In Italy the Giocampus project has been carried on, involving 13,420 children.

in progress

BARILLA PEOPLE

95% of employees reporting having the flexibility they need to manage work and personal life.


77% of employees.

in progress

Achieve equality between women and men in leadership positions.


35% of women in leadership positions.

in progress

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