The survey Meaningful Brands, carried out worldwide by Havas Media Group, assesses the strength of a brand by its ability to inspire wellbeing and improve people’s lives. In 2015 the Mulino Bianco and Barilla brands were awarded respectively the second and the fourth place in Italy.
The campaign “Message”, created by Barilla in Brazil, was among the winners of the “28th Marketing Best Award”, organized by Madia Mundo Marketing and the publishing house Referência.
ABRAS, the Brazilian supermarkets association, gave Barilla the National Market Leader award; based on a Nielsen survey, Barilla gained first place as pasta top-selling brand in Brazil.
The “Barilla Pasta Gluten Free” project has been awarded with the prestigious recognition that the Italian Government annually gives to companies, public bodies or individuals who have distinguished themselves as national examples of innovation and competitiveness.
The campaign “The Italians”, created by Barilla in Greece, was awarded the Bronze Medal at the Social Media Awards 2015 for the category “Best Content Marketing in Social Media”.
CONAI, the Packaging National Consortium, gave Barilla an award for the innovative and sustainable packaging solutions put on the market in the period 2013-2014. The award was given for the packaging of Ringo Snack Family-size, Sauces and Rusks.
Academia Barilla special gift box “Italian Selection”, entirely made of Cartacrusca Favini – 20% of the material is made of bran residue that can no longer be used for human consumption – and designed in collaboration with DraegerGPP, won the third place of the A’ Design Award and Competition 2015 in the Packaging Design category.
Cartacrusca (Italian for “bran paper”), a material originated through the collaboration between Barilla and Favini, won the 2015 edition of the “Oscar dell’imballaggio” (the top award for best packaging). The award was given by the Italian Packaging Institute.
Barilla America took part in Walmart’s evaluation process “Sustainability Index Program”, to assess suppliers’ sustainability performance. Barilla was the company with the highest sustainability results among all the pasta suppliers and the brand Wasa won second place in its own category.
Barilla was the highest ranking Italian company in the global benchmark on farm animal welfare BBFAW (Business Benchmark on Farm Animal Welfare), developed in collaboration with Compassion in World Farming and World Animal Protection.
The Human Rights Campaign in the United States published the annual report on “Corporate Equality Index”, an assessment tool of the corporate policies towards lesbian, gay, bisexual or transgender (LGBT) people. Barilla America participated and also in 2015 obtained the maximum index score of 100%.
The famous newspaper Huffington Post named Barilla the “Most Improved Player” among a list of companies that “took to heart the mission of inclusion, and worked hard to increase diversity and promote it in the public opinion”.
The National Safety Council awarded Barilla America the Occupational Excellence Achievement Award 2015 in celebration of the important target reached at the Ames (Iowa) plant: over 1,000 days without accidents on the workplace