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The Barilla Group believes that the continuous involvement of stakeholders is fundamental in defining the objectives, projects and indicators relating to “Good for You, Good for the Planet”.

The main categories of stakeholders can be identified through a map of the relations which the Group has built up over time.


EMPLOYEES: executives, middle and junior managers, office staff, workers, new employees (3 years with the company), differently-abled staff, LGBT, employees nearing the end of their careers (5 years to pension), trade union representatives, members of internal associations.

SUPPLIERS: suppliers of raw materials, agricultural operators, suppliers of packaging, plant, energy, products and finished products, co-packers, sales agents, legal consultants, suppliers of services, advertising agencies, packaging and communications agencies, consultants, insurance brokers, media buying, press, TV, Internet, suppliers of metals and equipment, property owners.

SECTOR ASSOCIATIONS: associations representing agricultural producers, employees and sectors, inter-professional bodies, professional committees and trade unions.

THE SCIENTIFIC COMMUNITY: scientific companies operating in the field of food and nutrition, medical associations, universities, scientific foundations, research centres.

CLIENTS: modern and traditional retail channels, new retail channels, commercial and community catering.

CONSUMERS: children, adults, seniors, persons careful of their wellbeing and health, persons with specific health problems, persons suffering from allergies, persons who choose a certain type of food for religious or other reasons.

LOCAL COMMUNITY: sector representatives, local authorities and administrations, schools, charitable bodies.

MEDIA: social network, Italian daily newspapers, local newspapers, television, Internet, media relations (press, Italian daily newspapers, TV, Internet), specialist trade press, economic periodicals, international press, food specialised press.

ITALIAN AND INTERNATIONAL INSTITUTIONS: Italian Ministry for Agriculture, Food and Forestry, Italian Ministry for Labour and Social Policies, Italian Ministry for Health, Italian Authority on Fair Competition, EFSA, Italian Ministry for Education, Universities and Research, Educational Institutions, Italian Data Protection Authority, European Commission, FAO, UNO, UNICEF, EFFAT, Presidency of the Italian Council of Ministers, Italian Ministry for Economic Development, European Environment Agency, European Agency for Health and Safety in the Workplace.

NON-PROFIT ORGANIZATIONS: environmental associations, associations relating to the collection and distribution of food, NGOs.

COMPETITORS: direct category competitors (pasta, bakery products, sauces), direct food industry competitors, indirect competitors.