To be People’s preferred choice promoting wholesome and joyful food habits inspired by the Mediterranean lifestyle.
We work every day to be the most reputable Italian Food Company worldwide:
› Ignite love for Pasta Meals everywhere.
› Pursue the development of the category and the growth of our market shares.
› Nurture our bakery strongholds and selectively expand into attractive markets.
› Add value to our categories to reward the trust of people.
Current and future needs inspire us to drive:
› Personalization: self-expression and self-improvement through “my food”.
› Wellbeing: research for healthier, fresher, wholesome options.
› “Convenience”: quality, availability, accessibility and lack of time are key drivers of food choice.