< Home

Share

STRATEGY

“Give people food you would give to your own children”: this is the aspiration of Barilla every day, at the heart of the company’s growth strategy for the coming years.

Purpose: Good for You, Good for the Planet

To be People’s preferred choice promoting wholesome and joyful food habits inspired by the Mediterranean lifestyle.

Where to Play

We work every day to be the most reputable Italian Food Company worldwide:
› Ignite love for Pasta Meals everywhere.
› Pursue the development of the category and the growth of our market shares.
› Nurture our bakery strongholds and selectively expand into attractive markets.
› Add value to our categories to reward the trust of people.

How to Prosper

Current and future needs inspire us to drive:
› Personalization: self-expression and self-improvement through “my food”.
› Wellbeing: research for healthier, fresher, wholesome options.
› “Convenience”: quality, availability, accessibility and lack of time are key drivers of food choice.

 

STRATEGY